Video is highly engaging. Branding is all about eliciting a particular emotional response in your customers whenever they interact with your brand. Video content has the ability to bring emotion out of viewers in a matter of seconds that simple images and text just can’t provide.
Videos remove barriers between your brand and potential customers by allowing you to speak directly to them while building trust.
Entice customers with a real-life walk-through of what will actually show up at their door.
Focus on the product’s look & features while showing customers what it does and how it works.
Detailing your company’s history & mission turns customers into brand advocates in their own circles.
Establish social credibility while giving customers an emotional connection with your brand.
These focus less on your specific products or services, but more the people and story around them.
Give your company logo some eye-catching movement that can be used across videos or on your website.
Great for communicating abstract ideas that can’t be captured easily by a camera.
Maximize perceived brand value & create the strongest emotional connection with customers.
– Forbes
– Wistia
– Animoto
