Custom landing pages are an excellent way to zero in on the optimal user experience for your website visitors. Creating variations of these pages with slight differences in messaging, images, and calls-to-action allow you to yield some very valuable data. Testing these variations against each other by seeing how traffic responds to each one over time will teach you a great deal about what strategies work and which ones don’t.
When we create a custom landing page for you, we will also design slightly-altered versions of the original page to allow for “A/B” and “multi-variate” testing. In short, this refers to testing the overall user experience of one landing page versus another in regards to conversion rate and other factors. We will segment out a portion of the web traffic and send a percentage of visitors to each page and measure the results.
Over time, the data we acquire will provide us with a blueprint to create increasingly-effective landing pages for your website visitors in the future. Here’s just some of what our work involves:
Every successful online marketing campaign shows that customization converts better; and your website deserves the best. Sending traffic to pages that are as relevant as possible will make them much more likely to convert.
Rather than sending the bulk of your traffic to a general webpage, present them with a much better experience – a highly-relevant landing page based on their search query, with relevant calls-to-action and a logical path towards conversion.
At IndieSEM, we’ll handle the entire project. Using your existing platform (or a new one), we’ll create beautiful, mobile-responsive landing pages (or even an entirely-new website) that your brand resonates with perfectly.
We’ll only call about this request if emailing is unsuccessful. No spam – EVER.